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Friday, 15 February 2008

MAN OF THE MILINIUM _DHIRUBHAI AMBANI

EARLY LIFE
Dhirajlal hiranchand ambani was born on 28 december 1932,at chorwad,jungadh in the state of gugharat,india,into a modh family of very moderate means.he was the third son of a school teacher.when he was 16 years old ,he moved to aden.yemen initially dhirbhai worked as a despatch clerk with a.besse & co..two years later a.besse & co.had taken the distribution for shell products and dhirubhai was promoted to manage the company 's oil-filling station at the port of aden.he was married to kokilaben and had two sons and two daughters.
life in aden
In the 1950's the yemini adminisration realised that their main unit of currency rial was in disappearing.after investing the matter it was realized that all rials were routed to the port city of aden.there a orders of yemini rials.during those days the yemini rials was a silver coin and was much in demand at the london bullion exchange.young dhirubhai would buy rials.melt it in to the pure silver and sell it to bullion traders in london.in the later part his life while taking to reporters it is belived that he said "the margins were small but it was money for jam .after three months .it was stopped .but i made a few lakh of ruppes .i dont believe in not taking opportunities".

Reliance commercial corporation

Ten years later,dhirubhai returned to india and stated a business,reliance commercial corporation with a merge capital of rs.15000.00 (us 375).the primary business of reliance commercial corporation was import polyester yarn and export spices.the business setup in partnership with chambaklal damani ,his second cousin who was also there with him in aden ,yemen .the reliance office was a 350 sq .ft room with a telephone ,one table and three chairs .initially they had two assistants to help them in their business .in 1995 chambaklal damani and dhirubhai ambani ended their partnership and dhirubhai started on his own .it is believed that both had different temperamants and a different take on business ,while mr.damani was a cautious trader and did not believe in building yarn inventories,dhirubhai was a known risk taker and he considered that building inventories with anticipating a price and making some profit is good for growth during this peroiod dhirubhai and his family used to stay in a single bedroom apratment at altamount road in south mumbai .his first car was premier padmini ,the indian version of fiat 1100,later he brought a mercedez-benz car .1970s he brought a white cadillac car.